My latest addiction online is watching Youtube haul videos. I've explained in a previous article all about haul videos. If you didn't read it, a haul video is basically where a consumer talks about what they recently bought. Many of these videos give you an insiders view into products such as handbags and makeup. Most of these videos give you a close up look of the products and you can see details that often websites do not show. For example, the vlogger will show an extreme close-up of a handbag's interior and small things such as pockets and the leather. Vloggers often review their new products giving both positive and negative thoughts. For instance if a sales clerk was rude to them during their shopping spree, vloggers will let you know. Hopefully boutiques and department stores watch these videos to gain better knowledge of their products and how to treat customers. Not only are these videos fun to watch, but they provide a wealth of insider information. Usually vloggers review popular brands and products that everyone is dying to get their hands on. Beauty and fashion vloggers are especially popular and their videos are often watched hundreds of thousands of times.
Why have these Youtube videos become so popular? My theory is that consumers relate better to an honest review from someone they identify with. For example if an editor at a famous fashion magazine talks about a product, chances are they receive a kick back. However, that is changing in the online world as well. Popular vloggers now receive a hefty payment for "reviewing" a product. They receive the product and they also accept payment to discuss it with their followers. But if you click around enough, you can still find vloggers that are honest in their reveals and reviews and many of them our normal consumers like ourselves and they do not receive payment for making their videos. These are the Youtubers I prefer, the ones that do not receive any sort of compensation from companies. They give really honest reviews and I thoroughly enjoy watching what they bought. And I think other consumers are like me as well, they want to hear honestly what someone thinks of a product, because let's face it, who gives a negative review when they receive payment for said product?
Some of my favorite haul videos include handbags. I'm a handbag addict and I love watching all of the many videos related to them. The haul reveals really give you an insiders view about a new handbag on your wish list. I've had one of the most amazing designer handbags on my radar for a while and yesterday I watched a handbag reveal video on Youtube. It looked even better than I'd imagined. The vlogger showed several close ups of the exterior, bottom, and interior. I sort of wish I hadn't watched it as I now want this handbag even more. In fact, I now want more than one of this brands designer handbags. I can think this vlogger for fueling my handbag addiction. Do you like to watch Youtube reviews? Which ones are your favorites?
