Every now and then a fashion brand comes along that knocks your socks off. The sort of brand that makes you take not one, three or four more glances. Consumers are inundated with so many brands, it’s often difficult to navigate the fashion waters of which designers are creating quality products and who is not. Over saturation is currently a massive problem in the world of fashion and designs. There are so many established and up-and-coming brands competing for the consumers pocket book. Nearly every brand wants shoppers to be mesmerized by their wares and hope you will purchase, sometimes regardless of quality or craftsmanship. Consumers are savvy and many make educated purchases- they aren’t always influenced by brands’ advertising or media campaigns.
The Internet, especially social media, gives consumers a chance to explore brands on their own terms. Shoppers like the act of discovery. When you discover a brand, it seems more authentic than when it’s forced upon you through ads, etc. Smaller brands are thriving because they are using social media as a platform to not only promote their designs, but also give shoppers a glimpse behind the scenes. These brands aren’t using bold tactics to try and lure shoppers to purchase items. Instead, they are using social media platforms such as Instagram to present their image in an authentic means. Instead of being a hard sell, brands utilize social media for soft sells. Smart designers know shoppers want to discover brands, learn the inspiration behind products, and to generally educate themselves without outside noise. It’s this outside noise of marketers and advertisers that has turned off many shoppers in recent years. No one wants to feel forced or talked into purchasing products; especially not in the designer fashion category.
A brand gaining legions of fans without overselling themselves is PLIA Designs. They have carved a niche for themselves in accessories; specifically designer handbags and designer iPhone cases. PLIA Designs excels by creating incredibly distinct accessories that women are instantly drawn to. There handbags are not covered in logos nor are they made in large quantities. Each of the brands designer handbags is crafted by hand by a highly skilled artisan. Leathers are imported from Italy and every illustration on the back of their iPhone cases is created first on a traditional artists canvas. PLIA Designs is a modern brand with old-world traditions as the backbone to its products. They do not try to sell a product, rather they let the product sell itself. There is no annoying advertising or overly promoted posts on social media. It’s a transparent brand centered around craftsmanship while at times allowing consumers to see behind the scenes.
In the category of designer handbags, PLIA Designs’ Reid satchel is a true classic. Even though the bag has been in the marketplace just a few years, it’s a design that feels timeless. The Reid satchel is a do-it-all handbag. Whether you use it for a work bag or for a weekend away, it’s a handbag designed for a busy life. What I love most about PLIA’s iconic satchel is that it’s not an intimidating designer bag. As of now there is a wait list for the larger size and it’s easy to see why it’s so popular. Style stars of social media are also fans of PLIA Designs and their Reid satchels. Instagram updates show fashion mavens carrying the brands handbags and they are endorsed by all of the top editors. In the crowded fashion market, PLIA Designs has created a niche all of their own by designing and producing clean and concise collections of designer handbags and designer iPhone cases.
